About Us

Welcome to True Lily Beauty, a hair and skincare brand based in Memphis, TN. Our mission is to provide high-quality, effective beauty products while educating our customers on how to achieve and maintain healthy, glowing skin and flourishing hair.

At True Lily Beauty, we believe that beauty starts with wellness. Our products are carefully crafted with natural, nutrient-rich ingredients designed to restore moisture, soothe irritation, and encourage healthy hair growth. Whether you’re looking for relief from eczema, intense hydration, or a solution for stronger, healthier hair, we are here to provide results.

Founded by Dominique Hall, a UAB graduate with a deep passion for hair and skincare, True Lily Beauty is more than just a brand—it’s a community dedicated to self-care and confidence. Dominique dedicates her time to educating consumers on proper hair and skincare practices, ensuring that each customer has the knowledge and resources they need to achieve their beauty goals.

Embrace your beauty. Nourish your skin. Grow with us.

Dominique Hall, Chief Executive Officer (CEO)
Dominique Hall

CEO & Owner of True Lily Beauty